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《市场营销导刊》编辑部:我是上海财经大学的陈启杰;是市场营销专业的博士生导师,也是中国市场学会和中国高校市场营销学会的常务理事。我是《市场营销导刊》的忠诚读者。阅读2004年第4期导刊后,发现由吴健安教授撰写的“中国市场营销学与时俱进的20年”一文中有一个明显的差错。在第16页第三列的中间有这样一句话:“从1990年中南财大商业经济专业市场营销方向博士点申报成功,到2003年中国人民大学商学院正式
“Marketing Guide” Editorial Department: I am Chen Qijie from Shanghai University of Finance and Economics; I am a doctoral supervisor in marketing and a standing member of the China Market Association and China University Marketing Association. I am a loyal reader of Marketing Guide. After reading the 2004 issue of the 4th issue, I found that there was a clear mistake in my article “The 20 Years of Chinese Marketing Research Keeps Pace with the Times” written by Professor Wu Jian’an. In the middle of the third column on page 16, there is such a sentence: "From 1990, Zhongnan University’s major commercial economy major marketing direction to the doctoral point of success, to the 2003 Renmin University of China Business School officially