在这个全球化时代,企业价值观和企业文化已经变成了第五类管理资产,与劳动力、生产资料、资本和信息并重。几乎人人都知道乐高积木,这种色彩明快的塑料游戏积木给我们每个人提供了像小孩子一样玩耍的无数可能性。乐高集团国际战略的一个显著特点就是尽可能地减少其丹麦的印记。如果乐高在美国或德国,它更希望被视为一家美国公司或德国公司。在此精神的背后是一个简单的企业理念:游戏是全球的。 In this era of globalization, corporate values ​​and corporate culture have become the fifth category of assets under management, with equal emphasis on labor, means of production, capital and information. Almost everyone knows the LEGO bricks. This colorful plastic game building blocks gives each of us the myriad possibilities of playing like a kid. A notable feature of the LEGO Group’s international strategy is to minimize its Danish mark. If Lego is in the United States or Germany, it prefers to be considered a U.S. or German company. Behind this spirit is a simple corporate philosophy: the game is global.