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目前,曾经作为中国民族企业象征的中国彩电企业陷入困境,他们四处突围,但仍苦不堪言,为何会出现这种情况?文章介绍了新业务开发风险与商机研究的重要理论,运用此理论分析了中国彩电企业陷入困境的原因,并初步探讨了其未来发展。
At present, the Chinese color TV enterprises, once the symbol of Chinese national enterprises, are in trouble and they are making breakthroughs but are still suffering. Why did this happen? The article introduced the important theories on the risk and business opportunities of new business development. Using this theoretical analysis China’s color TV enterprises into trouble the reasons and preliminary discussion of its future development.