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长时间以来我国高校市场营销专业教学一般较为重视理论讲解而对学生实践能力的培养相对忽视,实践教学环节设计缺乏相应的合理性,严重影响了学生的职业技能培养,对学生未来产生不理影响。文章基于新课程改革理念,从校企合作入手对市场营销实践教学模式的构建进行了分析,希望能够对市场营销实践教学质量的强化提供相应的支持和借鉴。
For a long time, the teaching of college marketing in our country generally pays more attention to the theory, but ignores the cultivation of students’ practical abilities. The design of practical teaching lacks corresponding rationality, seriously affects the students’ vocational skills training and has an unreasonable influence on the students’ future . Based on the concept of new curriculum reform, the article analyzes the construction of marketing practice teaching mode from the cooperation between school and enterprise, and hopes to provide corresponding support and reference for the strengthening of marketing practice teaching quality.