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独一无二的湖畔之星梅花山庄·湖畔之星位于南京城东月牙湖kLD(Top Living District)居住区,在月牙湖与紫金山的环绕之中,真正意义上容山水、城、林为一体。湖畔之星是南京第一个全装修成品房项目,同时也是南京最先推出的高层住宅之一。2002年,梅花山庄·湖畔之星荣获“南京房地产板块精品楼盘”称号,奠定了其无可比拟的尊贵地位。湖畔之星的成功归功于很多方面,其中楼盘CIS的成功应用起到了很重要的作用。我们遇到的行销困难接手湖畔之星的时候,南京的房地产市场还未成熟,在别人眼里,湖畔之星诸多超前的设计理念很难让消费者接受,酒虽香,但如何冲出巷子,困难重重。恐高症的症状当时南京市场上的小高层项目刚刚开始,之前的小高层都是政府拆迁安置的福利房,质量差,居住很不舒适,所以消费者潜意识里对小高层有强烈的抵触情绪。成品房的螃蟹
Unique Lakefront Meihua Villa · Lakefront Star is located in Nanjing East Lake TLD kLD (Top Living District) residential area, surrounded by the Crescent Lake and Purple Mountain, the real capacity of landscapes, city and forest as one. Lake Star is the first fully renovated finished house project in Nanjing and one of the first high-rise residential buildings in Nanjing. In 2002, Meihua Villa Lake Star won the “Nanjing real estate plate boutique real estate” title, laid its unparalleled distinguished status. Lake Star's success attributed to many aspects, including the successful application of real estate CIS has played a very important role. We encountered difficulties in marketing Lake Star took over when the real estate market in Nanjing is not mature, in the eyes of others, Lake Star many advanced design concept is difficult for consumers to accept, although the wine is fragrant, but how out of the alley Difficulties. At that time, the small high-rise project in Nanjing had just begun. Before the small high-rise government were all the welfare houses demolished and demolished by the government, they were poor in quality and uncomfortable in living. Consumers subconsciously had strong resistance to the small high-rises . Finished housing crabs