2013年是网易成立16周年。16年的时间,中国互联网产业经历了蓬勃的发展,互联网发展尤其是门户发展已经进入了一个新时代。网易在2012年提出“有态度”品牌理念,在向用户和公众传递网易门户作为媒体所一直坚持的新闻专业主义原则和理想,这代表一个门户网站真正进入了媒体化时代。网易认为如今的中国互联网环境如果没有一个自媒体核心定位理念、没有自己的主张和态度的话,一定会被日趋“有态度”的网民所抛弃。坚持创新、专注需求让网易永葆青春 2013 is the 16th anniversary of Netease’s founding. In the 16 years, the Internet industry in China has undergone vigorous development. The development of the Internet, especially the gateway, has entered a new era. Netease proposed in 2012 “attitude ” brand concept, the Netease portal users and the public as the media has always adhered to the principles and ideals of news professionalism, which represents a real portal into the era of media. Netease think today’s Chinese Internet environment without a self-media positioning concept, without their own ideas and attitudes, it will certainly be more “attitude ” Internet users abandoned. Insist on innovation, focus on demand for Netease eternal youth