创立名牌,特别是创出一批具有国际竞争力的名牌,制定和实施正确的名牌战略,是我国一大批企业面临的一个重大决策课题。“名牌战略”是一个定性的概念,比较抽象。企业应明确回答创立什么名牌?实施什么“名牌战略”?企业及其产品出名是有范围的。有些产品只是在本地范 It is a major policy issue for a large number of enterprises in our country to establish brand names, especially to create a batch of famous brand names with international competitiveness. It is a major policy issue for a large number of enterprises in our country to formulate and implement the correct brand name strategy. “Brand strategy” is a qualitative concept, more abstract. Enterprises should be a clear answer to create what brand name? What brand strategy? Enterprises and their products are well-known range. Some products are just local