论文部分内容阅读
有人说,在卖方市场的条件下,营销难,开拓市场更难,笔者以为,最缺的是“市场家”,他类似于科学家、文学家,是营销方面的“顶尖级高手”。笔者收录的几列“市场家”杰作,与大家玩味。 砸出来的市场。几年前刚起步的科龙冰箱,就出了一起不大不小的质量事故,有1000多台冰箱售出去外壳起小泡,当时看不出来,可几年后冰箱的外壳就会生锈。科龙人没有把这个质量隐忧甩给消费者,而是把这1000多台冰箱砸了。按照这种诚信为本
Some people say that under the conditions of the seller’s market, marketing is difficult and the market is harder to deal with. In my opinion, what is missing most is the “market house”. He resembles scientists and writers and is a “top expert” in marketing. I included a few columns, “Market House” masterpiece, play with you. Smashed out of the market. A few years ago just started the Kelon refrigerator, on a mass together with the quality of the accident, there are more than 1,000 refrigerators sold to the shell from a small bubble, then do not see, but after a few years the shell of the refrigerator will be born rust. Kelon did not throw this quality concerns to consumers, but the more than 1,000 refrigerators smashed. In accordance with this integrity-based