随着世界经济一体化的到来,全球出现了越来越多的跨国公司,这些公司有遍布世界各个国家和地区的分公司、合资公司及控股公司,公司内部会有来自不同文化背景的员工,公司的经营管理也会面对不同国家地区的文化差异。如何在各种不同的地区文化背景差异下,进行跨文化管理,制定出企业跨国经营的发展战略,也日益成为决定一个企业兴衰存亡的关键因素。 With the advent of economic integration in the world, more and more multinational corporations have emerged in the world. These companies include branches, joint ventures and holding companies in various countries and regions all over the world. There are employees from different cultural backgrounds within the company, The company’s management will also face the cultural differences between different countries and regions. How to carry out cross-cultural management and formulate the development strategy of transnational operation of enterprises under the different cultural backgrounds of different regions is also increasingly becoming the key factor that determines the rise and fall of an enterprise.