修辞是恰当地选用和安排各种语言材料及表达手段,以准确、鲜明、生动地表达思想感情的语言艺术化手法。它在语言的实际运用中会经常出现。当今社会,市场竞争异常激烈。为了宣传自己的产品,人们对产品广告的制作煞费苦心,力求使广告的形式多种多样、语言丰富多彩。细心的人们会发现,当前的许多广告语中巧妙地运用了修辞手法。这样做,既增强了广告的语言表现力和艺术感染力,又引起了受众消费者的注意,激起他 Rhetoric is a linguistic artistry that properly selects and arranges various linguistic materials and means of expression to accurately, vividly and vividly express thoughts and feelings. It often appears in the actual use of language. In today’s society, market competition is extremely fierce. In order to promote their own products, people make painstaking efforts in the production of product advertisements and strive to make advertisements in various forms and languages ​​rich and colorful. Careful people will find that many of the current slogan clever use of rhetorical devices. In doing so, it not only enhances the language expressiveness and artistic appeal of the advertisement, but also draws the attention of audience consumers and excites him