当创新的成果成为后来者的踏脚板,当创新的代价是使竞争对手成功超越,那么,企业继续创新的价值在哪里?[情景案例]作为行业老二的皇岛,不仅是风味海鲜酱品类的开创者,在调味酱类也一直坚持自主创新,走高档路线。然而就是这家创新性极强的公司如今却面临着严酷的竞争:业内的强劲对手天河,只需做好跟进,推出近 When the result of innovation becomes the footsteps of the latecomer, when the cost of innovation is to surpass the success of competitors, then the value of enterprises continue to innovate? [Scenarios] As the second generation of Huangdao industry, not only the flavor of seafood sauce category The pioneer in the seasoning sauce has also insisted on independent innovation, take the high-grade line. However, this very innovative company now faces harsh competition: the industry’s strong rival Tianhe, just follow up, the introduction of near