品牌是一个成功企业的形象,也是产品声誉的保证。著名品牌具有极高的价值,而知名度则是品牌价值的体现,少有人知的品牌是没有什么价值的。大众传媒广告自然成为建立企业品牌形象,维护品牌知名度不可缺少的手段。中国市场的著名品牌是怎样投放广告来建立和维护企业的品牌形象呢?北京慧聪媒体研究中心对全国1040种平面媒体的广告监测提供了极有价值的数据。 Brand is a successful business image, but also a guarantee of product reputation. Well-known brand has a very high value, and reputation is the embodiment of brand value, little-known brand is of no value. Mass media advertising naturally become the establishment of corporate brand image, an indispensable means to maintain brand awareness. How do famous brands in China market their ads to establish and maintain their brand image? Beijing HC Media Research Center provides extremely valuable data on the advertising monitoring of 1,040 print media across the country.