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中国的广告业正在逐步走向国际化,很有“全球捆绑”之势。自“外资可以在中国设立独资广告公司”之日起,就意味着中国的本土广告业正在被纳入国际化、市场化的经济轨道,参与竞争,参与客户争夺战。这一点在北京、上海、广州等广告第一阵营内表现得淋漓尽致。综观国内广告经营状况和区域经济的发展状态,我们认识到:本土广告业要想发展,必须走出一条适合地域特点的创新之路,一边成长一边给自己定位,形成自己的核心理念,构建行之有效的广告工具,做好本土品牌的优秀制造商!
China’s advertising industry is gradually internationalized, and there is a “global binding” trend. From the date when foreign capital can set up a wholly-owned advertising company in China, it means that the Chinese domestic advertising industry is being incorporated into the internationalized and marketized economic track, participating in competition and participating in the battle for customers. This is the first camp in Beijing, Shanghai, Guangzhou and other advertising performance most vividly. Looking at the status of domestic advertising and the development of regional economy, we realize that in order for domestic advertising industry to develop, it is necessary to get out of a creative way that suits local characteristics and grow while positioning itself to form its own core concept and construct a Effective advertising tools, do a good local brand manufacturers!