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面对传统媒体与新兴媒体融合发展的大势,该如何突破“采编发流程再造”这个关键环节?确立移动媒体优先的发展战略,又该怎样对新闻产品进行“转型升级”、打造立体传播矩阵?在日前召开的推进媒体深度融合工作座谈会上,中央领导提出时代课题。一个个媒体融合难题,在交流交融中求解着现实的答案。有人说,在从受众逻辑转向用户逻辑的进程中,“谁先转型谁越主动”。推进媒体融合进程,早已不是未雨绸缪的理想预案,而是当下传媒竞争的必然要求。今年元旦,
In the face of the general trend of integration and development of traditional media and emerging media, how to break through the key link of “reorganizing and reorganizing process of production and distribution”? How to establish the development strategy of mobile media first and how to “transform and upgrade” news products Three-dimensional communication matrix? In a few days ago to promote the work of the media deep integration forum, the central leadership raised the issue of the times. One by one media fusion problems, in the exchange of information to solve the reality of the answer. Some people say that in the process of shifting from the audience logic to the user logic, “who is more active in transition”. The process of promoting media convergence has long been not an ideal plan for proactive planning, but an inevitable requirement of the current media competition. New Year’s Day this year,