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全球经济一体化背景下,供应链管理趋于复杂化,在企业管理措施的情况下,往往难以避免牛鞭效应的产生,通过啤酒游戏可以让学生理解这种需求变异放大现象。本文在分析啤酒游戏在传统教学中存在的不足之处后,对啤酒游戏的教学方式进行了优化改进,主要改进了游戏的循环次数和条件设置。改进后的啤酒游戏更能体现供应链企业经营实际,要求学生积极思考设计适合的改善方案,并运行验证,从而提高高职供应链管理实验课程的教学效果。
In the context of global economic integration, supply chain management tends to be complicated. In the case of enterprise management measures, it is often difficult to avoid the bullwhip effect. Through beer games, students can understand this phenomenon of amplification of demand. After analyzing the shortcomings of beer games in the traditional teaching, this paper optimizes and improves the teaching methods of beer games, which mainly improves the game cycle times and condition settings. The improved beer game can better reflect the actual operation of supply chain enterprises, require students to actively think about the design of suitable improvement programs, and run validation to improve the teaching effect of higher vocational supply chain management experiment course.