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市场营销是商业银行经营管理中不可缺少的重要组成部分,其作用发挥的好坏与否,将直接影响到商业银行本身的发展。为了自身快速健康发展,商业银行要建立科学严谨的市场营销管理机制,充分发挥其在市场营销中的作用,推动市场营销工作再上新层次。
Marketing is an indispensable part of the operation and management of commercial banks. Whether its role is good or not will directly affect the development of commercial banks. For its rapid and healthy development, commercial banks should establish a scientific and rigorous marketing management mechanism, give full play to their role in marketing and promote the marketing work to a new level.