因为一般较大型的、系列性的活动涉及面比较广,影响比较大,所以需要事先的精心构思与创意设计,这体现在策划书上,就是一种综合性与全面性。1995年和1996年,笔者曾为上海东方青少年发展中心等单位策划的“丽音”和“福德”外语广场活动(两份策划内容一样,故选后者为例,作一讲解),可以看作是大型活动综合创意与构想的一种代表与缩影。与一般小型活动语言简练、内容单纯不同的是,较大型活动需要将指导思想(宗旨)写得厚实一点, Because generally larger, series of activities involve a relatively wide area, the impact is relatively large, so the need for careful design and creative design in advance, which is reflected in the planning book, is a comprehensive and comprehensive. In 1995 and 1996, the author planned the activities of “Li Yin” and “Fu De” foreign language squares planned by Shanghai Oriental Youth Development Center and other units Explain), can be seen as a large-scale activities and creativity of a comprehensive representation and epitome. Simple and general activity of the small language concise, the content is simply different, the larger activities need to guide the ideological (purpose) write a little thick,