都在叫生意难做,都在喊需求不足,一时间“需求在哪里”变成了各行业面临的首要问题。当然,角度不同对需求的判断也就不同。过去是卖方市场,供给决定需求。今天则是买方市场,需求就要限制和选择供给。其实,当“需求”前面加上“有效”两个字成为有效需求时,“需求”在哪里”也就可以变成“需求在那里”了。消费需求不足情景下的广告需求具有了新特征 Are calling business difficult to do, are shouting lack of demand, a time “where demand” has become the primary problem facing all sectors. Of course, different perspectives on the needs of different judgments. The past is the seller’s market, supply and demand. Today is the buyer’s market, demand will limit and choose to supply. In fact, when the word “effective” is added to the front of “demand,” where “demand” can become “demand is there.” Advertising needs under the conditions of under-consumption have new characteristics