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什么是平台战略?如何通过网络效应助推平台战略?怎样引爆平台,建立网络生态圈?如何达成平台战略?《平台战略》一书,以独特的视角和更接地气的本土案例,一一给出了答案。不但系统地探讨了“平台”这个改变人类商业行为与生活方式的概念,并且创新性地研发出了系统框架,诠释平台战略的建构、成长、进化、竞争和覆盖等战略环节。本书最大的实践价值还在于它立足于本土,以中国本土的互联网企业作为案例研究分析的对象,对腾讯、阿里、起点中文网、拉卡
What is platform strategy? How to promote platform strategy through network effect? How to detonate platform and establish network ecosystem? How to achieve platform strategy? The “Platform Strategy” book, with a unique perspective and more local conditions, one by one to give Out of the answer. Not only systematically explores the concept of “platform ”, which changes human business practices and lifestyles, but also creatively develops a systematic framework to explain the strategic links of construction, growth, evolution, competition and coverage of platform strategies. The book’s greatest practical value is that it is based on the local community to China’s domestic Internet companies as a case study and analysis of the object, the Tencent, Ali, starting point for the Chinese network, Laka