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随着社会经济和科学技术的不断发展,我国的电力市场也在不断得到发展,而电力市场的发展又与电力营销密切相关,所以探究电力营销的原理意义重大。笔者在本研究中阐述了电力市场中电力营销的概念,又进一步介绍了电力市场中电力营销的观念,进而深入分析了电力市场中的电力营销组合的原理,并有针对性的提出了几点电力市场中电力营销的策略规划,为相关行业的发展提供参考依据。
With the continuous development of social economy and science and technology, the power market of our country is also constantly developing, and the development of the power market is closely related to power marketing. Therefore, it is of great significance to explore the principle of power marketing. In this study, the author expounds the concept of electricity marketing in the electricity market, further introduces the concept of electricity marketing in the electricity market, then analyzes in depth the principle of the electricity marketing portfolio in the electricity market, and points out some points Electricity market power marketing strategy planning for the development of related industries provide a reference.