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高速公路企业作为一个服务性行业,它不直接生产产品,它的服务对象是来自全国各地、四面八方的驾乘人员,如何为他们提供一个安全、舒适、畅通的通行环境,同时更好地展现该企业的企业文化,树立高速公路企业的品牌形象,传播高速公路企业鲜明的企业文化,是不少高速公路企业研究探讨的重要问题。随着读图时代的到来,高速公路企业如何更好地做到与时俱进,实现企业文化传播,本文就高速公路企业文化传播方式、读图时代下高速公路企业文化传播的新特点及现实背景、如何实现读图时代下高速公路企业文化的有效传播三个方面加以说明,试图为探究读图时代背景下实现高速公路企业文化有效传播提供些许帮助。
As a service industry, expressway enterprises do not directly produce products. They are aiming to provide safe, comfortable and unobstructed access to travel agencies from all over the country, and to better demonstrate the Corporate culture, establish a brand image of highway enterprises, expressway corporate distinctive corporate culture, many highway enterprises to study the important issue. With the advent of reading map era, how the expressway enterprises can better advance with the times and realize the dissemination of corporate culture, this paper discusses the new characteristics and reality of the expressway corporate culture dissemination, Background, and how to achieve the effective transmission of expressway corporate culture under the age of read map, and tries to provide some help to realize the effective transmission of expressway corporate culture under the background of read map.