国内农村传统优秀的文化是经历了漫长的历史而积累下来的,是农村进行旅游行业大力发展的动力和基础。但同时也成为农村旅游行业经济过快发展下正行走在消逝中的珍贵的历史文物。虽然,在农村发展旅游行业能够增强政府相关部门和农村基层群众对于传统优秀文化的保护意识。但是,这同样造成了传统文化的流失。当前阶段,国内农村旅游行业发展异常繁荣,但是在这繁荣的背后,传统文化已经变得满目疮痍。本文就当前国内农村旅游行业发展和传统文化所处的实际情况加以分析,探索农村旅游行业与保护传统优秀文化协调发展的途径。 The outstanding traditional culture in rural China has accumulated through a long history and is the driving force behind the vigorous development of the tourism industry in rural areas. However, it is also a precious historical relic that is walking in the passing away due to the rapid economic development in the rural tourism industry. Although developing the tourism industry in rural areas can enhance the awareness of protecting the traditional fine culture by the relevant government departments and the grassroots in rural areas. However, this also resulted in the loss of traditional culture. In the current stage, the development of domestic rural tourism industry is extremely prosperous, but behind this prosperity, traditional culture has become devastating. This article analyzes the current situation of the development of rural tourism industry in China and the actual situation of traditional culture, and explores the ways of coordinated development of rural tourism industry and the protection of the excellent traditional culture.