机械工业出版社截至2010年,全球8000家企业共创造了90%的世界生产总值(GWP)。世界范围内有600座城市贡献了高达50%的GWP,仅其中的100强城市就创造了38%的GWP。趋势预计表明,未来这种企业和城市之间经济交流的现象还会得到进一步加强。毫无疑问,我们正生活在一个由跨国公司和全球化城市组成的时代,企业和城市决定着国家的经济力量。每一个大企业都必须在这些城市中寻找发展机遇。营销的未来取决于企业营销者能否有效利用大公司的资源,在日 Machinery Industry Press As of 2010, 8,000 companies worldwide have created a total of 90% of the world gross domestic product (GWP). With 600 cities worldwide contributing up to 50% of GWP, only the top 100 cities have created 38% of GWP. The trend is expected to show that the future economic exchange between such enterprises and cities will be further strengthened. There is no doubt that we are living in an era of multinational corporations and globalized cities where businesses and cities determine the economic power of the country. Every big business must find growth opportunities in these cities. The future of marketing depends on whether corporate marketers can effectively utilize the resources of large companies in Japan