“玩得酷,靠得住”——春节以来,俨然成了最火的流行语,在80、90后年轻人群里悄然流行。你凭什么玩得酷,又如何靠得住,80后90后当做口头禅后的广告语,不仅是在为腾讯手机管家代言,更是有望被誉为2014年最in的生活态度。一场营销带来的生活态度风潮的改变,可以说是腾讯手机管家打造2014年生活态度的营销之战的阶段性成果,也是广告界的一件大事。 “Play cool, reliable ” - Since the Spring Festival, seems to have become the hottest buzzwords, quietly popular in the young crowd after 80,90. Why do you play cool, how reliable, 80 after 90 as a mantra after the slogan, not only for the Tencent mobile butler endorsements, is expected to be hailed as the most in 2014 attitude to life. A change in the attitude of life brought by marketing change can be said that Tencent mobile housekeeper to create life attitude in 2014 marketing battle stage results, but also the advertising industry is a major event.