广播是以声音为媒介的大众传播工具。广播声音一般由有声语言、音乐、音响三要素构成。其中,有声语言是广播传递信息的最重要的手段。通过有声语言理解接受信息,离不开联想这一思维活动,也就是说,广播语言具有联想性。联想有两种:一种是有目的、有步骤、能动地由此及彼、由表及里的上意识的思维活动;另一种则是在外界事物的刺激下,受到某种内在联系的暗示,不由自主的产生的一种下意识联想。后一种联想往往要依赖于第一性 Broadcasting is a voice-based mass communication tool. The sound of broadcasting is generally composed of three elements: audio language, music and sound. Among them, vocal language is the most important means of transmitting information by radio. To understand the information through the audio language to accept information, can not do without thinking of this thinking activity, that is to say, the broadcast language is associative. There are two kinds of associations: one is a purposeful, step-by-step initiative to move from one to another, from the consciousness of the table and thinking activities; the other is stimulated by external things, subject to some kind of internal relations Implied, involuntarily produced a subconscious association. The latter association often depends on first nature