把移动互联网作为核心平台,去整合其他各类营销资源,达到以小博大、以轻博重的营销效果,是未来所有品牌都要努力探索的方向2012年,中国手机用户已达10亿,而且,中国手机网民已经超过桌面互联网网民,达3.88亿人。移动互联网成为一股新的热潮,移动营销开始成为很多品牌思考的创新方向。但是如何认识并利用好这个新平台呢?移动营销最早始于手机短信和手机 The mobile Internet as the core platform to integrate other types of marketing resources to achieve a small, large, light and heavy marketing effect is the future of all brands should strive to explore the direction of 2012, China’s mobile phone users have reached 1 billion, and , China’s mobile Internet users have surpassed desktop Internet users, reaching 388 million. Mobile Internet has become a new craze, mobile marketing has become a brand innovation in many innovative direction. But how to recognize and make good use of this new platform? Mobile marketing began as early as the beginning of SMS and mobile phones