论文部分内容阅读
3.4.2 媒体刊播日程从连续还是间断来分,媒体刊播日程可分持续广告法、交互安排广告轻重法。 3.4.2.1 持续广告法(Continuous Advertising) 这种形式是在广告期内都排广告。持续法适用于:经常性购买的商品;广告以扩展市场为目标:严格规定购买者的类型。
3.4.2 media broadcast schedule From the continuous or intermittent points, the media broadcast schedule can be divided into continuous advertising law, interactive arrangements for advertising weight method. 3.4.2.1 Continuous Advertising This form is advertised during the advertising period. Sustainable Law applies to: the regular purchase of goods; advertising to expand the market as a goal: strict rules for the type of buyer.