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企业文化有着持续的凝聚力,它体现为企业员工长期形成的共同思想、作风、价值观和行为准则。本文首先简述了企业文化的内涵和定义,之后对企业文化的发展,优秀企业文化的特征及创建意义进行了讨论。最后,文章提出了创建优秀企业文化的策略,包括:树立品牌办企意识,形成优良企业文化的氛围;创建优秀企业文化要适应“结盟取胜、双赢模式”新战略发展的要求。
Corporate culture has a continuous cohesion, which reflects the long-term formation of corporate employees common ideas, style, values and codes of conduct. This article first outlines the connotation and definition of corporate culture, then discusses the development of corporate culture, the characteristics of excellent corporate culture and create meaning. Finally, the article puts forward some strategies to create a good corporate culture, including establishing brand awareness and forming a good corporate culture atmosphere. Creating a good corporate culture should meet the requirements of the new strategic development of “alliance win, win-win mode”.