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作为一种新的销售方式,微商具有与传统商业和电商截然不同的销售模式和宣传方式,因此也有自己的经济意义。在微商参与者逐渐扩大时,微商的弊端也逐渐显露:监管不严、广告泛滥。本文通过分析微商的含义和销售模式,以及发展过程中显露的问题,对微商的未来发展提出了建议。
As a new way of selling, it has its own economic significance because it has a completely different sales mode and propaganda mode from the traditional business and e-commerce. As the participants of the micro-business gradually expanded, the disadvantages of the micro-business gradually revealed: the supervision was lax and advertising was flooding. By analyzing the meanings and sales patterns of the instructors and the problems revealed in the process of development, this article puts forward suggestions on the future development of insurers.