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企业在竞争中通过低成本和差异化得来的优势是很容易被竞争对手模仿而逐渐丧失。竞争战略和竞争能力属于不同的概念范畴。自从1990年普拉哈拉德和哈默提出核心竞争力的概念以来,学术界和企业界纷纷提出了不同的理解,形成了“百花齐放,百家争鸣”的热闹景象。一时间,言必称希腊,企业家不谈核心竞争力似乎就不是优秀的企业家,学者的论文中也出现了许许多多关于核心竞争力的诠释。核心竞争力真的成了一种时髦吗?一、核心竞争力的内涵普拉哈拉德和哈默把核心竞争力定义为:组织中的积累性学识/学说,特别是
The advantages of a company in the competition through low cost and differentiation are easily lost by imitation by competitors. Competitive strategy and competitiveness belong to different conceptual categories. Since Prahalad and Hammer put forward the concept of core competitiveness in 1990, academics and enterprises have come up with different understandings in succession and formed a lively scene of “letting a hundred flowers blossom and a hundred schools of thought contend.” For a time, it must be said that Greece, entrepreneurs do not seem to talk about core competitiveness is not a good entrepreneur, scholars have appeared in the essay on many of the core competitiveness of the interpretation. Core competitiveness has really become a fashionable? First, the core competitiveness of the content Prahalad and Hammer to core competitiveness is defined as: the accumulation of knowledge / theory in the organization, especially