现阶段,95后中职生最大的一个特点是关注网络,高度关注与自身相关的信息;对视频、图片的敏感度高于文字。作为基础文化课,语文学科对中职生的吸引力不高,语文课堂易表现为照本宣科、沉闷乏味。本则课例设计以多个学生喜闻乐见的广告作为案例讲解,配合实物展示、网络搜索,以提问、小组讨论等方式加强与学生的互动,拉近课文与学生的距离,尝试营造视频时代、读图时代的中职语文课堂。 At this stage, one of the biggest features of post-95 secondary vocational students is their concern with the Internet, with a high degree of attention to information related to themselves; their sensitivity to video and pictures is higher than that of text. As a basic cultural class, the attractiveness of the Chinese subject to secondary vocational students is not high. The Chinese class is easy to behave as a routine, dull and boring. This case study designed a case study of advertisements that were loved by many students. With the help of in-kind display and web search, students were encouraged to interact with each other through questioning and group discussion, to narrow the distance between the text and the students and to try to create a video era. Secondary vocational language class in the era of illustration.