微博、微信、微电影为代表的新营销方式,正在给家电行业传统的营销方式带来一场新的变革。微营销的出现是随着移动互联网时代的到来而存在,移动互联网时代的到来,使社会化媒体与生活的联系更加紧密,营销传播开始迈向崭新的3.0时代,以SNS、微博、博客、微信等为代表新媒体形式,将成为移动互联网时代的主战场。通过渠道的创以 Weibo, WeChat, micro-film as the representative of the new marketing, is to the appliance industry, the traditional marketing has brought a new change. The emergence of micro-marketing is with the advent of mobile Internet era, the advent of the mobile Internet era, the social media and life more closely linked to the marketing communications began to move towards a new 3.0 era, with SNS, microblogging, blogs, WeChat, etc. as the representative of new media forms, will become the main battlefield of mobile Internet era. Created through the channel