时至今日,尽管新媒体发展突飞猛进,依然未能撼动传统电视的主导地位。调查显示,面对新媒体强势冲击,电视生命力依然旺盛,仍是全世界最有影响力的媒体。就目前来看,电视业赖以发展的观众资源存量基本保持稳定,甚至略有增长。截至2012年,电视媒体的观众规模已达12.8亿,普及率高达98.28%,受众群无论从广度还是深度上都处于绝对领先地位。同时,与其他媒体不同,电视往往是联系家庭生活的纽带,电视传播多方面、深层次地影响着每一个家庭,可以说是影响家庭的媒体。 Today, despite the rapid development of new media, it still can not shake the dominant position of traditional television. The survey shows that in the face of the strong impact of new media, the vitality of television is still strong and remains the most influential media in the world. For now, the stock of audience resources on which the television industry depends has basically remained stable, even slightly increased. As of 2012, the television media has reached 1.28 billion viewers and a penetration rate of 98.28%. The audience is absolutely leading both in breadth and depth. At the same time, unlike other media, television is often a link to family life. Television transmission affects many families in many aspects and can be said to be the media influencing the family.