CCTV-7农业频道新定位为“草根创富”频道,随之而来媒体的气质也会发生变化。但是,在我看来,CCTV-7农业频道多年来,真诚、朴实的独特气质,这一点是不会改变的,其服务性、实用性依然是农业节目坚守的方向和定位。CCTV-7农业频道的观众规模是12.65亿,覆盖率达96.8%,位居全国所有频道第二名。这次频道方向性的变化,对CCTV-7农业频道来说,将会实现从“农业”到“涉农”领域的变化。从节目内容来说,所 CCTV-7 agricultural channel new positioning as “grassroots create rich ” channel, followed by the temperament of the media will change. However, in my opinion, the CCTV-7 agricultural channel has not changed for many years in its sincere, simple and unique temperament. Its serviceability and practicability are still the directions and orientations of agricultural programs. CCTV-7 agricultural channel audience size is 1.265 billion, coverage rate of 96.8%, ranking second in all channels of the country. The change in direction of this channel will bring about changes in the field of “agriculture” to “agriculture-related” for CCTV-7 agricultural channel. From the content of the program,