工业和信息化部曾在2013年做过移动用户数量统计,1月全国移动用户数量超过11.22亿,智能手机的使用人数已达到3.3亿。手机汇集网络、通信等功能于一体,为大学生所青睐,成为大学生沟通和交流的平台。本文通过深入调研大学生在新型社交媒体上的行为习惯,探究新型社交媒体对大学生的影响,为提高高校对大学生的社交媒体监测和管理,做好大学生思想政治教育提供依据。 Ministry of Industry and Information Technology had done the number of mobile users in 2013 statistics, in January the number of mobile users nationwide more than 1.222 billion, the number of smartphones has reached 330 million. Mobile phone network, communications and other functions in one, favored by college students, as a platform for communication and exchange of college students. This paper explores the undergraduates ’behavior on new social media by investigating the influence of new social media on college students, and provides the basis for improving college students’ social media monitoring and management and ideological and political education.