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全国市场旅游运动鞋品牌监测情况2003年12月份旅游运动鞋销量比去年同期有大幅增长。本月前十位品牌市场综合占有率总和为68.1%,较上月提高3.7个百分点。上月十强全部保留在本月榜上,无一落榜。安踏、双星和别克三位品牌优势尽显,市场综合占有率都在12%以上。本月安踏销势趋于稳定,市场综合占有率维持在上月13.47%的水平,荣获第一。位居其后的双星和别克几乎并驾齐驱,市场综合占有率只相差0.3%。乔丹和耐克均比上月前进一位,依次出现在前五强的后两位。唯有李宁退出前四,名列本月第六强。后四强品牌和上月并无两样。本月花花公子和阿迪达斯位次对换,阿迪达斯上升两位,进入第七强;花花公子退至第九。特步和金莱克双双保持原位,分列第八和第十。
National Market Sports shoes brand monitoring situation In December 2003, sales of sports shoes increased significantly over the same period of last year. The combined market share of the top ten brands before this month was 68.1%, an increase of 3.7 percentage points from the previous month. Top ten last month, all retained in this month’s list, without a success. Anta, Double Star and Buick three brands full advantage, the market share of more than 12%. Anta sales this month tends to stabilize the market share of 13.47% last month, won the first. Behind the binary and Buick almost go hand in hand, the market share of only 0.3% difference. Jordan and Nike each marched one month earlier, followed by the last two of the top five. Only Li Ning quit the top four, ranked sixth in the month. After the top four brands and last month no different. This month Playboy and Adidas ranked swap, Adidas rose two, into the seventh place; Playboy retreated to ninth. Xtep and Kinglake both remain in place, eighth and tenth respectively.