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媒体社区化发展的创意来自于北京青年报,如今,又有一批都市报媒体尝试进入社区。社区传媒最初的目的是向社区居民提供多方位的信息服务。然而就在不经意间,社区媒体的服务功能已升级到社区公共管理的层面。媒体的社会公信力以及信息资源的稳定可靠,让社区媒体的整体形象不断提升。社会媒体与社区公共管理的双向融合,不仅提高了公共管理的水平,也为传统媒体社区化发展找到了更好的机会,更为传统媒体转型提供了新思路。
Creative community media development from the Beijing Youth Daily, and now, there are a number of metropolitan media try to enter the community. The initial purpose of community media was to provide multi-faceted information services to community residents. However, inadvertently, the service functions of community media have been upgraded to the level of community public administration. The social credibility of the media and the stable and reliable information resources have enabled the overall image of the community media to continuously improve. The two-way integration of social media and community public management not only improves the level of public administration, but also provides a better opportunity for the community-based development of traditional media and provides new ideas for the transformation of traditional media.