2005年的中国车市,充满了跌宕起伏,精彩程度其实并不亚于2004年年底腥风血雨的那场降价冲击波,但随着市场竞争程度的提升,众多厂商也更有创造性地面对市场,因此演出了一幕幕的营销好戏。临近年关,如果回首一下整个全年各厂商的营销案例,从温故而知新的角度来看,也是一个十分值得的事情。 In 2005, the Chinese auto market was full of ups and downs. In fact, it was no less exciting than the bloody price shock wave at the end of 2004. However, as the degree of competition in the market increased, many manufacturers also faced the market more creatively. A scene of marketing a good show. Near the year off, if you look back the marketing case of the manufacturers throughout the year, from the new point of view of the temperature is also a very worthwhile thing.