论文部分内容阅读
通过建立Stackelberg模型,分析了移动装置制造商和移动网络运营商的不同合作机制带来的影响.移动装置制造商是领头企业,而移动网络运营商是尾随企业,即传统的零售商.主要研究了移动装置制造商与移动网络运营商的3种合作机制:移动装置制造商只开发通用的功能和软件,不针对移动网络运营商的网络特性开发适用的功能和软件;移动装置制造商投资开发适用于移动网络特性的功能和软件;移动网络运营商对移动装置制造商的开发投入进行补贴.结果显示:移动装置制造商投资开发适用的功能和软件可以同时增加两者的收益,并且当移动网络运营商承担一部分的投资成本时,移动网络运营商可以制定更高的移动连接服务和移动增值服务价格,从而得到更高的收益.
By building the Stackelberg model, the impact of different cooperation mechanisms between mobile device manufacturers and mobile network operators is analyzed, with mobile device manufacturers leading and mobile network operators being trailing companies, ie traditional retailers. Three kinds of cooperation mechanism between mobile device manufacturers and mobile network operators: mobile device manufacturers only develop common functions and softwares, and develop applicable functions and softwares for network characteristics of mobile network operators; and mobile device manufacturers invest in and develop Features and Software for Mobile Network Features; Mobile Network Operators Subsidize Mobile Device Manufacturers for Development Investment The results show that mobile device manufacturers investing in both the applicable features and software can increase both revenue, and when mobile When network operators bear some of the investment costs, mobile network operators can set higher mobile connection services and mobile value-added service prices, resulting in higher revenue.