如果有人说他是因为喜欢看广告而爱上NBA比赛的,你会相信吗?虽然有些夸张,但这确实是真实的。在美国各大电视台转播NBA比赛的间隙,都会有众多广告随之播出,抢占这个黄金时段是各大跨国品牌的首选,而且在这期间的广告如果想让人印象深刻就必须有亮点,有醒目的东西。广告的本质是传播信息,而广告的灵魂就是创意。在这一点上,美国人是极具智慧的,随着NBA的转播,我们看到了一批批经典的、深入人心的篮球广告。 If anyone says he falls in love with the NBA because he likes to watch ads, do you believe it? It’s true, though somewhat exaggerated. In the United States broadcast the NBA major television stations the gap, there will be a large number of commercials followed, to seize this prime time is the first choice of major multinational brands, and during this period if the ads must be impressive, there are Striking things. The essence of advertising is the dissemination of information, and advertising is the soul of creativity. At this point, Americans are very intelligent, with the NBA broadcast, we saw a group of classic, popular basketball ads.