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本文通过对市场营销学内容和体系的研究，从系统角度，研究和设计了一套适用于我国各类院校使用的市场营销专业课程体系，以及参考性的市场营销专业教学计划
Based on the research of marketing content and system, this paper researches and designs a set of marketing professional curriculum system which is suitable for all kinds of colleges and universities in our country and the reference marketing professional teaching plan