论文部分内容阅读
本文分析了营销功能对提高公立卫生系统(PHS)各级各类卫生服务机构运行的作用,同时详细阐述了在竞争和管理型卫生服务背景下营销应用的广泛研究。营销是一个相对较新的概念,目前较少评估其与公共卫生系统的相关性,以及在这样的背景下产生的效益。本研究试图解决这个问题,在对当前文献综述的基础上,回答下述要点:1·定义营销的范围,影响其纳入卫生保健部门的要素;2·建立公立卫生体系中卫生机构运作的营销方法概念;3·探讨营销行动的结果框架。
This article analyzes the role of marketing functions in improving the operation of public health systems at all levels of public health services (PHS), and elaborates extensively on the marketing and application research in the context of competitive and managed health services. Marketing is a relatively new concept and it is currently less commensurate with its relevance to the public health system and the benefits generated in this context. This study attempts to solve this problem, and based on the review of the current literature, answers the following points: 1. Defines the scope of marketing and influences its integration into the elements of the health care sector; 2. Establishes marketing methods for the operation of health institutions in the public health system Concepts; 3· Explore the results framework for marketing actions.