中国工程机械产业结构调整缺乏前瞻性,导致低水平重复建设频繁,一方面产品相对过剩,另一方面又不能很好地满足市场需求,产品质量在耐久性及可靠性等方面与国际先进水平仍有差距。在这种情况下,如何对企业营销人员进行有效激励,继而挖掘他们的工作潜能,并使得有限的激励资源达到最大化的效用就显得尤为重要。 The lack of forward-looking restructuring of China’s construction machinery industry led to frequent low-level repetitive construction. On the one hand, the products are relatively surplus and on the other hand, they can not meet the market demand well. The quality of products is still in line with the advanced international standards in terms of durability and reliability animal. Under such circumstance, how to effectively motivate enterprise marketers, then excavate their work potentials and maximize the limited motivation resources is particularly important.