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搞好公共关系是一种内求团结、外求发展的经营管理艺术。本文试就新华书店的外部公共关系工作作一些探讨。一、搞好外部公共关系是塑造书店企业形象的需要所谓公共关系,就是公众关系。搞好公共关系,就是用各种不同的方法,维持一个组织机构和社会公众之间的良好关系。新华书店最基本的社会公众是读者,因此,了解读者对象,是开展书店外部公共关系的前提。从某种意义上说,新华书店外部公共关系工作的基本目标,就是为本组织在社会公众中树立起自己的良好形象。
Doing a good job in public relations is a kind of management art that seeks unity and development from outside. This article tries to make some discussion about Xinhua Bookstore’s external public relations work. First, do a good job of external public relations is to shape the needs of the bookstore corporate image The so-called public relations, is the public relations. To do a good job of public relations means using a variety of methods to maintain the good relations between an organization and the general public. Xinhua Bookstore is the most basic social public readers, so to understand the audience, is to carry out public relations outside the prerequisite. In a sense, the basic goal of the external public relations work of Xinhua Bookstore is to establish a good image for the organization in the public.