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运用文献资料法和调查法,对金融危机情况下长江三角洲地区体育产业发展现状和资源优势进行分析。在尊重体育市场发展规律的前提下,充分利用长江三角洲地区体育产业发展的比较优势,提出了促进长江三角洲地区体育产业进一步发展的对策:调整产业结构,扩大内需,积极推进企业并购、重组,组织集团化、专业化生产,充分利用国际、国内两种资源、两个市场。
By means of literature review and investigation, this paper analyzes the current situation and resource advantages of the sports industry in the Yangtze River Delta under the financial crisis. On the premise of respecting the law of the development of the sports market and making full use of the comparative advantages of the development of the sports industry in the Yangtze River Delta, the measures to promote the further development of the sports industry in the Yangtze River Delta are put forward: adjusting the industrial structure, expanding domestic demand, actively promoting mergers and acquisitions, restructuring Group, specialized production, make full use of international and domestic resources, two markets.