中国企业普遍短寿,这种现象多数发生在中小企业身上,但是从2004年底以来众多大企业甚至上市公司也快速步入了短寿行列,其中德隆、健力宝等是主要的代表。其实企业死亡是市场竞争过程中的正常现象,据统计日本90%以上新成立的企业大都在3年以内死亡的。这个数字甚至可以映射到所有的经济发达国家。同样是市场优胜劣汰的结果,但是仔细分析可以发现,中国企业的死亡线路与国外企业相比有着重大的区别,其中价值贬值是关键。 Chinese enterprises are generally short-lived, and this phenomenon occurs mostly in small and medium enterprises. However, since the end of 2004, many large enterprises and even listed companies have quickly stepped into the ranks of short-lived ones. Among them, Delong and Jianlibao are the major representatives. In fact, the death of a business is a normal phenomenon in the market competition. According to statistics, over 90% of newly-established enterprises in Japan have mostly died within 3 years. This figure can even be mapped to all economically developed countries. The same is the result of the survival of the fittest in the market. However, a careful analysis shows that there is a significant difference between the death lines of Chinese enterprises and those of foreign companies. The devaluation of the value is the key issue.