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琳琅满目的商品,令人目不暇接的新生事物层出不穷,让我们感叹现代社会的发展之快。但在这迅速发展时期,产品更新换代的脚步也是日渐加快。如何才能使一个产品在市场上永保青春活力,立于不败之地,吸引住消费者的眼球呢?产品本土化的孕育就成为当务之急。一个成功且不断演进的产品,除了受到市场消费型态的决策模式及设计师的影响,更重要的是本地区的文化对产品的渗透,以致于消费者对其产品的精神依赖逐渐增加。如宜家家居(IKEA)带来北欧简约风格并融合温馨的家感觉;LV(Louis Vuitton)的皮包代表了法国高质量的生活艺术;i Mac代表着Apple背后的美式文化;三星(Samsung)的电子产品则体现了韩国式的儒家思想文化。回头再看我们呢,中国是个世界闻名的有着五千年文化底蕴的文明古国,而中国经济在大环境的推动促使下也在迅猛发展,在这样丰厚文化的背后如何孕育出成功产品,是值得我们艺术工作者深入研究和探讨的。
An array of goods, dizzying new things emerging, let us lamented the rapid development of modern society. However, in this period of rapid development, the pace of product replacement is also accelerating. How to make a product in the market forever young vitality, invincible, to attract the attention of consumers it? Localization of products has become a top priority. A successful and evolving product is more influenced by the decision-making model of the market consumption pattern and the designers, and more importantly, the penetration of the culture by the local culture so that the consumer’s spiritual dependence on their products gradually increases. Such as IKEA IKEA brings the Nordic minimalist style and fusion of warm home feeling; LV (Louis Vuitton) bag represents the French high-quality life art; i Mac represents the American culture behind Apple; Samsung Electronics Products reflect the Korean-style Confucian ideology and culture. Looking back at us, China is a world-renowned ancient civilized country with 5,000 years of cultural heritage. It is also worth noting that under the impetus of the general environment, China’s economy is also booming. How to breed successful products behind such a rich culture is worth Our art workers in-depth study and discussion.