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电子商务对传统企业营销的影响1.改变传统营销方式。传统营销信赖层层严密的渠道,辅助以大量人力和宣传投入来争夺市场,不仅费时费力而且成本高。在网络时代,由于国际互联网的广泛普及,商家可以利用这个世界性的网络将商务活动的范围扩大到全球。电子商务使买卖双方在网络上形成简单易行的良好界面,使供需双方远在千里之外,通过网络像面对面一样地迅速完成交易,使各种网上交易以电子票据进行支付、清算与决算。企业的原材料采购、生产的组织协调和产品的广告宣传、销售,都会发生一系列变化。2.改变企业竞争形态。通过开展
E-commerce on the impact of traditional marketing 1. Change the traditional marketing. Traditional marketing trust layers of tight channels, assisting a lot of manpower and propaganda investment to compete for the market, not only time-consuming and costly. In the Internet age, due to the widespread use of the Internet, businesses can use this worldwide network to extend the scope of business activities to the world. E-commerce enables both buyers and sellers to form a simple and easy interface on the Internet, enabling both parties of supply and demand to go far away, completing the transaction through the network like face-to-face, enabling various online transactions to pay, settle and settle accounts with electronic tickets. Business procurement of raw materials, production and organization of coordination and product advertising, sales, there will be a series of changes. 2. Change the competitive pattern of enterprises. Through