标识起源于远古社会的图腾,它是社会文明的产物。现代社会,标识在更广泛的领域—政治、经济、民族、国家、社会群体、宗教,尤其是在经济领域得到巨大发展。近年来,在城市社区建设工作中,不少地方政府和社区组织把标识作为增进社区凝聚力的一种手段,如北京市的海淀区、朝阳区,沈 It marks the totem originated in ancient societies and is a product of social civilization. In modern society, the logo has been greatly developed in a wider area - politics, economy, nation, state, social group, religion, especially in the economic field. In recent years, in the construction of urban communities, many local governments and community organizations regard identification as a means of enhancing community cohesion, such as Haidian, Chaoyang, and Shen