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虽然三星公司对于中央空调行业发展的市场定位和三星集团的整体发展目标相一致。但是对于产品成熟期的中央空调市场,竞争异常激烈,高档和中档市场已经相互靠近。目前,中央空调领域仍由欧美5大品牌(约克、开利等)、国内3大品牌(格力、美的、海尔)、日本韩国多联机品牌(日立、大金、三星等)这三大阵营构成中央空调行业的主要品牌格局。其中,三星电子作为知名的世界500强公司在全球的电子行业都处于绝对领先地位,但其所涉及到的中央空调产品的市场业绩一
Although Samsung’s market positioning for the development of the central air conditioning industry and Samsung Group’s overall development goals are consistent. But for the mature product of the central air-conditioning market, highly competitive, high-end and mid-range markets have been close to each other. Currently, the central air-conditioning sector is still composed of three major European and American brands (York, Carrier, etc.), three major domestic brands (Gree, Midea, Haier), Japan and South Korea multi-line brand (Hitachi, Daikin, Samsung, etc.) Central air conditioning industry’s main brand pattern. Among them, Samsung Electronics as the world’s leading Fortune 500 companies in the world’s electronics industry are in absolute leadership, but its involvement in the market performance of central air-conditioning products, a